Shanghai International Fishing Show Premium 2026
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Shanghai International Fishing Show Premium 2026

Get your tickets for top trade show in advance to avoid long lines and guarantee your entrance March 29 31 / 2026
China, Shanghai, Shanghai World Expo Exhibition & Convention Center
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Shanghai International Fishing Show Premium 2026

Building upon the foundation of the Shanghai International Lure Fishing Show, we have comprehensively upgraded the event this year to establish the Shanghai International Fishing Show Premium. Co-presented by the China Stationery & Sporting Goods Association and Sinoexpo Informa Markets. Under the theme of "Premium Fishing Tackle, Enjoyable Living," it breaks through the boundaries of traditional exhibitions. Not only does it serve as a platform for product display, but it also marks a strategic starting point for the deep integration of the fishing tackle industry with the trillion-yuan tourism economy. It will lead the industry toward an upgrade in quality, fashion, and convergence, ushering in a new era of collaborative development between fishing and tourism.

Exhibition highlights:
  • Innovative Model: The pioneering "Fishing+" cross-integration exhibition links outdoor, trend, and cultural tourism resources, amplifying brand influence!
  • Accurately target Generation Z, securing the dominant consumer force for the next decade in advance.
  • Feature a dedicated international procurement zone, connecting buyers directly with Chinese manufacturers for streamlined sourcing.
  • Collaborate with professional teams to create engaging events, helping brand stories expand beyond their niche and become industry highlights.
  • Establish a talent marketplace for the fishing tackle sector, connecting professionals with companies to swiftly address core talent shortages in areas such as new media and e-commerce.

Key products to be presented at the trade show:
  • Lure fishing
  • Rock fishing
  • Sea fishing
  • Raft fishing
  • Traditional angling, etc.

Visitor profile:
  • Manufacturer/Brand owners
  • Agents/Distributors
  • Government agencies/Research institutions/Institutions
  • Travel agency /OTA/Line operation service providers
  • Travel Destinations/Scenic spots
  • Tourism supporting facilities
  • Marketing/PR/Media
  • Users/Buyers and Others
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Learn more on why you should visit the trade show exactly in China?

EXPO STATS

50 000
visitors
200
exhibitors
25 000
square meters expo space
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Info for Visitors

Information for visitors: The show brings together leading enterprises and exhibits from across the entire fishing tackle industry supply chain, with renowned brands such as Shimano, Guangwei Group, Loonva, Haier, Mermaid Fishing, Jackall, SIMMS, Evergreen, Bluestorm, Kimple, Megabass, Haibo, and NS all participating. Thousands of new products will debut here, joined by hundreds of celebrated anglers and nearly a hundred exciting events staged in succession.

Opening hours: 9:30-18:00

Photo Gallery

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visitors attending

Join a good company of 2 584 visitors who are going to attend this event
R
Robert Harrett
United Kingdom
K
Kumar Padur Marinuthu
USA
N
Nicholas Alexa
Germany
L
Lakshmi Kavabia
India
A
Aldigia Oliveira da Silva
Brazil
C
Christina Ruggiera
Italy
M
Martha Sanchez Bianco
Spain
M
Manduh Halali
Monaco
K
Kristine Remondaulaz
Philippines
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Location

Location

Venue: Shanghai World Expo Exhibition & Convention Center
Address: No. 1099 Guozhan Road, Pudong New Area, Shanghai, P.R.China

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