China Shanghai International Children’s Book Fair (CCBF)

Professional visitors can pre-register in advance and get free tickets if they pass the review November 15 – 17 / 2024

China, Shanghai, Shanghai World Expo Exhibition & Convention Center

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About event

China Shanghai International Children's Book Fair (CCBF) is a popular exhibition which presents illustrated, children’s, non-fiction, sports and hobbies books, educational materials, miscellaneous, different services and more!

The China Shanghai International Children's Book Fair (CCBF) is approved by Shanghai Press & Publication Administration, organised by Shanghai Xinhua Distribution Group Co., Ltd., China Education Publishing & Media Group Ltd., and China Universal Press & Publication Co., Ltd., co-organised by Ronbo BolognaFiere Shanghai Ltd. Launched in 2013, CCBF has quickly become an important event for the global publishing industry. It is the leading fair entirely dedicated to books and specific contents for children in Asia Pacific.

Over its ten years of development, CCBF has thrived to accomplishing its motto—Embracing the Future. Not only is the fair a leading copyright hub for children’s books, but it is also a premium platform offering marketing solutions and crossover possibilities for a wide range of industries. CCBF plays an important role in promoting quality children’s literature and encourages reading culture among young children. Since 2018, it has entered into close cooperation with Bologna Children’s Book Fair (BCBF) organised by BolognaFiere. With a history of 61 years, the BCBF is the largest children’s literature fair in the world. This exciting association also aims to better serve the current strategy of China’s publishing industry—disseminating original content worldwide and bringing the best international books to local readers—also known as the “go global, bring in” policy.

In 2023, CCBF brought together 478 leading publishers and children’s content players from 25 countries and territories 155 international companies were exhibiting at CCBF, which also comprised stands and booths by 323 Chinese publishing key players. In three days, the total number of visitors reached 42,733, including 19,086 professional visitors.

Other than the exhibition itself, the fair will offer a rich programme of events. Some of the most notable activities include the Conference & Seminars, the Golden Pinwheel Young Illustrators Competition, the Illustrator Survival Corner, the Illustrators Avenue, the Children Plus Exhibition, and many other events to promote reading.

2024 China Shanghai International Children's Book Fair by the numbers:

45,000 visitors
480 exhibitors
25,000 sq. meters of expo space

Key products to be presented at the trade show:

Illustrated books
Children's and juvenile literature
Educational materials
Non-fiction books
Sports and hobbies books
Miscellaneous (Periodicals, comics, original books, stationery, etc.)
Digital and multimedia products
Services (Education and training, printing, packaging, design services, etc.)
Entertainment (Animation, drama, special exhibitions, etc.)

Exhibition highlights:

Enter one of the most dynamic book markets in the world. With a population strong of 367 million children and young adults, and children's books account for the largest share of the book retail market in China. As one of the fastest growing children’s book markets in the world, China publishes about 20,000 new books each year, with 300,000 backlist titles. With the in-depth development of national reading and the awakening of the demand of the sinking market, the demand for children’s books in the Chinese market will further expand.
Get to the heart of the Asia Pacific children’s rights market. CCBF is the leading book fair in China and Asia Pacific fully dedicated to children’s content, making Shanghai an unparalleled destination for the children’s rights market. CCBF helps you connect with the professionals from Asia Pacific—the most exciting, booming and dynamic market for Children’s content.
Discover new talents in China and Asia Pacific. CCBF brings together both accomplished and emerging talents in China through dynamic programmes. It will be an exceptional opportunity to discover world-class authors, illustrators, translators, editors and other content creators for potential collaborations.
Learn about the latest industry hotspots and trends. CCBF offers a wide range of programmes that covers the whole book chain. Through a three-day conference, a publishers’ fellowship programme, competitions and prizes, exhibitions and reading promotion events, CCBF participants will be able to gain up-to-date knowledge about the latest market trends, hear about new business practices, or discover emerging talents.
Explore the vibrant culture of Shanghai. During the fair, a selection of popular bookstores, libraries, early childhood institutions and schools in Shanghai take the CCBF annual book feast beyond the boundaries of the fair ground. A wide array of cultural activities will be held all over Shanghai to showcase the city as a great attraction for children’s books enthusiasts.

China Shanghai International Children's Book Fair (CCBF) – an exhibition for those who are engaged in these industries: