The Best Buy Theater is a 2100-capacity venue operated by AEG LIVE and designed by the award-winning architect David Rockwell of the Rockwell Group. The venue officially opened in September 2005 and has the capability to hold a wide array of events, including concerts, live television, web broadcasts, live recordings, award shows and event parties.
The marquee is an 85-foot-long LED high definition screen which can display both live and digital video. It is one of the largest marquees on Broadway, and is directly connected to the MTV marquee. Its interactive text messaging capabilities and the ability to broadcast events live from the stage directly to the marquee (in real time) make it truly impressive, to say the least.
Best Buy Theater is operated by AEG Live. AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance, touring for a variety of programming, and multi-media production. AEG Live, the nation's second-largest concert promotion and touring company, is comprised of special event, broadcast and exhibition divisions, fourteen regional offices, and numerous state-of-the-art venues nationwide. AEG Live has an international reach with regional and local presence in New York City, Las Vegas, Los Angeles, Nashville, Houston, Dallas, St. Louis, Atlanta, Denver, San Francisco, London and Sweden.