Northern Virginia (NOVA) Fashion Week are dedicated to providing a view the fashion industry and its importance on the NOVA marketplace and its economy. With Tysons Corner representing the 12th largest business district in the United States representing luxury brands such as Coach, Ann Taylor, Anthropologie, Thomas Pink, Lucky Brand Jeans, 7 For All Mankind, J.Crew, Eileen Fisher, Nicole Miller, Tommy Bahama. Luxury brands such as Chanel, Versace, Burberry, Bottega Veneta (2008), David Yurman (2008), Hugo Boss, Salvatore Ferragamo, Bally, Cartier, DeBeers, Ermenegildo Zegna, Montblanc, Max Mara, Karen Millen, Betsey Johnson, Juicy Couture, BCBG Max Azria, Ralph Lauren, Lacoste, Marciano, Max Studio, Stuart Weitzman, Cole Haan, Tumi, and fine restaurants. Its anchors are Saks Fifth Avenue, Macy's, and Neiman Marcus.
In recent years, Chevy Chase has invested in providing what is dubbed as "The Rodeo Drive of
Maryland"; which houses luxury brands Jimmy Choo, Max Mara and more.
The brand names, coupled with the introduction of luxury brands have created opportunities for local economies to increase its marketplace, provides opportunities for businesses as well. As fashion takes center stage in the Washington Metro region; so does the increase for higher more luxury automobiles, luxury homes, and more.
Though the Washington Area is known for more Brooks Brother's suits and political commentary; the region has taken a deeper more complex viewpoint of visual arts within the region. On the forefront of this artistic expression is the city of Arlington who has invested government funds and grants into representing the visual arts industry, the increase of visual arts with the new edition of The Arts Institute and more and more opportunities to embrace arts into the general landscape of the region.
It appears that there is no better time than now; to create a recognizable Fashion Week that can be supported by local governments, sustained by the marketplace and an opportunity to boost the economy during the first quarter of the year. This week long event, will, with hopes, jump start first quarter sales for the retail marketplace and bring a well deserved opportunity for the arts community to showcase their talents, retailers to get involved and begin the "buzz" within the fashion industry to recognize NOVA as "the" next big place for fashion, buyers and investors.