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Шанхай, Китай 24 мая / 2012
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Mobile Commerce@China 2012, co-organized by China UnionPay and Business Brain Group will take place on 24th May,2012 will gather more than 150 senior executives from home and abroad, focus on the hot issues, such as: business models and trends, marketing and payments.
From the date of China Venture, the China's Internet economy grew rapidly in 2010. Top 10 industries raise the money, with the total amount of $ 1.63 billion. Among them, e-commerce, accounting for 57.2% of the amount, 50.1% of the items.
However, with the rapid development, the e-commerce industry has aroused some problems, such as: financing risks increased the increase in marketing costs, the lack of innovative applications. Some people said that 2012 would be a "winter", but others said opportunities often come in "winter".
In recent years, with the growing popularity of the smart phones, mobile Internet tariff reduction and the combined effect of the 3G license issuance, the mobile internet applications are being unprecedented rapid developing . Mobile phone is becoming an essential in business and daily life. Released in July 2011 by the China Internet Network Information Center, the report said that , up to the end of June 2011, the Chinese mainland Internet users reached 485 million ; mobile phone user reached 326 million. In 2013, China's mobile phone users will reach 720 million, 52.9% of China's population, for the first time surpass the PC Internet users. It's believed that mobile commerce will be a new opportunity in eCommerce industry.