L'Indvstrie C.II.B

Париж, Франция 2 5 марта / 2012

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As with anything innovative, INDUSTRIE cannot be described fittingly on paper or an internet site. 

Anyway: It is a location that houses the trade show and cultural events under one roof, combining business with pleasure in a totally unexpected manner... An establishment that has never existed in Paris - until now...

And one thing is certain: INDUSTRIE has nothing in common with conventional tradeshows and all those detached exhibition booths and monotonous, uniform furnishings!

In a historical building dedicated to the industrial progress of the Grande Nation, in which the Brothers Lumière organised their first screenings, professional buyers will be able to do business while visitors can savour art installations, design exhibitions, a boutique or a café - all on an area 1000 square metres.

As soon as you enter the building you're plunged into a laboratory where art, fashion and design meet in a bold experiment. 
You'd think you were in a museum... with the Musée d'Orsay acting as godfather. All about, on various stands and platforms are objects: a futuristic bicycle, a contemporary painting, photographs, bottles of mineral water... And yet, unlike a museum - you can actually touch these things. You can even purchase them!

Then make your way on to the next floor... where you'll find a vast and rambling living space - complete with kitchen, bathroom, sitting room and bedrooms... all fitted out with necessities and more: lamps, dishes, works of art, garments, rugs - all in a mise-en-scène.

Art, fashion, design... on three floors. And, to boot: film screenings, concerts, dance performances. A sheer wonderland for adults. 

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Место проведения

Место проведения: Paris Expo Porte de Versailles
Адрес: Paris cedex 15, Париж, Франция
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