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Барселона, Испания 29 – 30 мая / 2012
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IAB Europe's Interact Congress is the definitive event for the European online advertising industry. With inspirational presentations from the leading lights in the sector, powerful panel debates, informative workshops and unrivalled networking opportunities, the sixth edition of this must-attend conference will explore how traditional media and marketing combines with digital and interactive advertising - gaining consumers attention, creating engagement and over time, brand loyalty.
Interact is the definitive event for the European online advertising industry. Now in its sixth year, it offers a thought-provoking conference programme with leading industry figures, interactive workshops, exclusive research findings and plenty of networking opportunities. In addition to the conference programme, the MIXX and Research awards are presented on 29th May for creativity in European online advertising and in advertising research on 29th May.The sixth edition in 2012 has a theme for each day. Big Data on day-one focuses on the increasing importance of data in shaping the online environment. The second day is themed The Digital Brandscape where we will hear case studies from leading brands and their agencies, stimulating panel debates discussing the issues the sector faces, and exclusive research in a programme designed to help marketers really understand how to maximize return on investment by combining online with other media.