Centaur Media plc

Centaur’s strategy is to establish and market high quality weekly publications focused on distinct business communities, attracting a committed base of readers and advertisers. Centaur builds on this established reader and advertiser base by adding monthly magazines and directories and organising exhibitions, awards and conferences. Online products complete Centaur’s integrated offering.

Typically Centaur seeks out new markets, or niches within markets, with growth potential, high value and limited competition. In creating products that meet the needs of its markets, it first defines the audience that advertisers wish to meet. Then it identifies the information needs of that audience. Finally it ensures the maintenance of the highest standards of editorial integrity. This strategy reflects the fact that, whilst Centaur only creates products that advertisers want, having done so, it positions itself primarily as being in the readership business and thereby is successful in establishing market-leading brands.