Conference. Results

Exhibition with a memorable name "Drinks Industry" is held in Russia for over 10 years. Circumstances are such that this project can be compared with an ice-breaker, fighting its way through ridges of administrative obstacles and the chilling cold of economic uncertainty in the industry that produces a variety of drinks. It should be noted, that every year in Europe there are held more than 250 wine shows of very different formats and size. This number and variety of the wine shows demonstrates the importance and usefulness of the products of viticulture, the attention of government and business to this sector of the market and the fact that we are still far behind in the development of the wine industry.

The planting of grapes in France and Italy exceeds those in Russia by 15-20 times, sales of wine distributed in the off-trade - by 2-3 times. And the pattern of consumption of wine and spirits in European countries is more balanced in favor of natural wines. These and other problems of the Russian winemaking were discussed at the presentation and discussion program that accompanied the International Specialized Exhibition "Drinks Industry / Russian Wine Fair 2011".

The report on the development of wine market in Russia and abroad, major trends, problems and prospects of the industry on the basis of foreign analysis was made by Alexander Poletayev, the chief consultant of Asti Group Exhibition Company. He drew the attention of specialists and caused a lively discussion.

The state requires from the participants of drinks market business transparency, order and strict account for production and sales of beverages. To get acquainted with the most modern and efficient system solving such problems in complex, the conference organizers have invited professional company Business Solutions Consulting (BSC), who presented the LAWSON e-sales system. This system has well proved itself in the largest and best known companies such as "Vodochnaya Artel YAT", "Wimm-Bill-Dann" and "Sanfrut".

Innovative activities in the Russian drinks industry is not limited to new hardware or the instrument base. The search and selection of components used in the production of certain beverages is a very interesting and promising sector of the innovation. This aspect was presented by representatives of the Group of Companies "Applied Biotechnology" during their joint report. Moreover, they brought the samples of their products from vegetable raw materials used in the production of distilled spirits, medicinal wine and soft drinks. These samples were presented to the participants of the seminar - professionals of the drinks industry.

Modern trends in the package design of spirits, wines and liquors were presented on the example of package design by the designers of Serbia and Italy.

Alexander Selyutin, the lawyer and the host of the "Federal Judge" program on the First Channel of Russian TV, delivered an extensive report and discussion. Basing on a large number of practical examples, he explained the possible risks of doing business in the beverage industry. He explained in details the tactics of the behavior of all participants of the business during the administrative and tax audits, in order to minimize possible damage and avoid potential problems.

In conclusion of the conference, the company "ISASert", general partner of Metro Global, made a report on modern requirements of retailers to suppliers of alcoholic beverages and soft drinks and pitfalls of the process of implementation and certification of manufacturers of private labels.

For more information about the business program please visit www.wine-fest.ru.

Source: Asti Group Exhibition Company Press Service