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The Best Platform to Explore Marketing Channels and Brand Promotion The 13th Dongguan China Shoes . China Shoetec debuts in April 2011

17 March 2011

To tackle the impact of global financial turmoil, Chinese government has launched a series of favorable polices to stabilize the economy and stimulate local and foreign investment in China’s domestic footwear industry. The positive impacts lead the industry ushering a new hope and switching their business to domestic market. With this market trend, footwear industry needs a professional trading platform for building the brand and expanding marketing channels.

The 13th Dongguan China Shoes. China Shoetec will be staged again in GD Modern International Exhibition Center, Dongguan, PR China from 28 – 30 April, 2011 (1-day before shoe section of Canton Fair). Following the market trend, Dongguan China Shoes committed to be an ideal platform for purchasing, brand building and business development. It also helps shoes industry players to grasp the opportunities in 2011 and enhances business development in the recovering global economy.  Sparkle with 4 Fabulous Concurrent ActivitiesApart from exhibitors from Hong Kong, Macau, China including Guangdong, Fujian, Zhejiang, etc, who will introduce their latest collection of high-end fashion shoes onsite, international exhibitors also regard Dongguan China Shoes as an ideal channel to promote their brands to local distributors and entering the huge China domestic market. With the success of last 12 editions, Dongguan China Shoes has gained reputation within well-known department stores, shoe brands and retail chain stores like Carrefour, CR Vanguard, Zhongnan Commercial (Group), Aeon, Beijing Hualian Group, RT-Mart, Aokang, Belano, Belle, Rainbow Shopping Mall, Da Hua Shoe Trade, GOEP, Le Saunda, Pouxue Trade, Vancl, etc. Loyal renowned buyers, such as Propet, Marchiori, Darloro, Renrenle have confirmed to visit the show again and expect to approach more brands and manufacturers for business cooperation. To meet the market needs, organizers will arrange 4 fabulous concurrent activities focusing on “Brand Building, Channel Development and Vogue”, including “Shoe Fountain”, “Tips to OEM – How to run your retail business”, “Global Trend Releases” and “Fashion Show”

“Shoe Fountain” –Brand New Footwear Designs by Hong Kong Designers and Manufacturers Hong Kong Productivity Council and the Federation of Hong Kong Footwear Ltd launched the Shoe Fountain project with the aim of nurturing aspiring shoe design talents. The event will have its debut in China at Dongguan China Shoes. China Shoetec in April. With the integration of design and commercial value, Hong Kong experienced designers and footwear manufacturers will display their premium designs and products onsite and industry players can meet them for discussion and business exploration.  Develop Business in Domestic Market – From OEM to Retail and “Foot Paradise” Mock Shop DisplayWith the huge potential of China domestic market, there are increasing numbers of OEM switching their business to retail sector but encountered difficulties. Is it possible to copy and adopt the strategies of successful retail brands? How to start the retail business with vague idea? What are the criteria to develop retail business in China? To provide support to OEM for business transformation, the organizers invite Mr. Michael Ng, experienced brand and retail management consultant from Hong Kong who has been serving the renowned Chinese and International brands in apparel, sports and footwear industries for 15 years, to give presentation and sharing his experience on “How to Run Your Retail Business?”. Attentive shop decoration and appropriate lighting and display settings is one of the major factors to attract customers. Organizers will invite the experts from Hong Kong to set up a modern shoe shop onsite and to share their skills and experience.

2012-2013 Global Trend Releases to Catch Up with the Latest Market Trend With the overwhelming response of Trend Releases in last 2 editions, WGSN and Y-Trends will be invited again to organize trend talk releases to provide the trend forecast and market analysis.

WGSN will analyze the most forward-looking fashion trend in 2012 S/S and bring her innovative and unique concept to the industry again. According to WGSN analysis, the hot shoe designs of spring and summer 2012 include using various kinds of fashionable bandage and decoration in addition to the explicit use of the stitched bits, while Ytrends forum will cover “Young Fashion Footwear Trend Presentation for Fall/Winter 2012-13", “Children’s Footwear Presentation for Spring/Summer 2012", "Young Fashion Footwear Trend Presentation for Spring/Summer 2012", and “Differences in Taste and Sizing between Chinese Domestic Market and Other Markets / Eco and Fair Trade Developments in Footwear”.  Fashion Show Sparkling with Exclusive Broadcast of GDS Live Video The Fashion Show will demonstrate the latest collections of men’s and women’s shoes in a closed T- stage with the giant backdrop screen, promoting high-end image of exhibitors and their latest exhibits. To enable buyers and exhibitors to grasp the first hand European fashion trends and bring more inspiration and international elements to footwear designers, Dongguan China Shoes will exclusively broadcast the latest live video of GDS 2011 Spring Release Fashion Show, with topics including “Upper Style – Wanderlust”, “Follow the Trend”, “Wellness - Easy to Go”, “Shoes in Wonderland - Urban Fashion and Kids.”

The 13th Dongguan China Shoes·China Shoetec (Spring 2011), jointly organized by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., GD Modern Convention & Exhibition Management Co., Ltd., and China Council for the Promotion of International Trade Guangdong Sub Council, is the only professional footwear, materials and machinery exhibition in Dongguan.

 

Source: Adsale Exhibition Services Ltd.