L'Oréal Melbourne Fashion Festival

14 – 21 March 2010

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About L'Oréal Melbourne Fashion Festival

What do you get when you bring a crew of exceptionally talented innovative masterminds together with a brief to create happiness?
A bold, engaging and jubilant campaign!
The L'Oréal Melbourne Fashion Festival is renowned for innovative campaigns led by the creative direction of brand design geniuses: paper stone scissors in collaboration with Festival Director Karen Webster.
The LMFF creative for 2010 adopts the boldness of black and white photography by the talented Melbourne born, globally recognised Stephen Chee, with stunning models Katya and Tina who pop with enthusiasm, delighting the viewer and engaging with their infectious smiles.
The faces are enhanced by the creative genius of L'Oréal Paris Makeup Director Rae Morris who flew in direct from Paris Fashion Week to join the shoot. The imagery was complete due to the exceptional talent of LMFF's own Creative & Designer Liaison, Brittany Singleton, styling some of the best fashion available in Australia.
The imagery all comes together with glamorous gold and cheerful yellow graphics to create a bolder brighter brand concept; strong colours that make daring statements. Sparkle and shine flirts with a sense of fun and celebration at the L'Oréal Melbourne Fashion Festival in 2010.
Don't forget to smile!