National Cup Cake Week

13 – 19 September 2010

Baking and Cooking, food Manufacturing

Venue

United Kingdom, London, Earls Court exhibition centre

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About National Cup Cake Week

The week encompasses branding and point of sale, co-ordinated events, competitions, social media, PR and national media targeting to increase awareness around the event. National Cup Cake Week was launched in 2009 by British Baker magazine, with the aim of encouraging craft bakers, cafés, delis, coffee chains, convenience stores and supermarket in-store bakeries to celebrate the diversity and fun of the hugely popular cupcake, and to benefit from increased sales.