Marketing Effectiveness

Kuala Lumpur, Malaysia 6 7 September / 2012

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About the training

Marketing is often viewed or understood as a qualitative, emotional discipline and the results of which cannot be measured. This is in contrast to virtually every other discipline in the organization such as manufacturing, finance, human resources, distribution and others that are driven by performance measurement. Just as a business cannot run effectively without accurate and timely financial information, marketing initiatives cannot be effectively executed without metrics that track performance.

This 2-days workshop puts marketing performance into measurable terms and facilitates the delegates to master the concept of marketing metrics and alignment. Besides, it helps in enhancing their ability to develop marketing metrics and linking the metrics to business and marketing strategy to achieve or maintain the organization’s alignment which will help increasing the organization’s overall performance effectiveness and profitability.

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Location

Venue: JW Marriott Kuala Lumpur
Address: 183 Jalan Bukit Bintang , Kuala Lumpur, Malaysia
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