VAS Asia

New Delhi, India 6 July / 2012

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About the trade show

Welcome to the Asia's largest convention on the business of Mobile Value Added Services in 3G Ready India.

As the penetration of 3G services in India increases, the MVAS market is expected to touch Rs. 48,000 crore by the year 2015, driven by the increase in uptake of high-end entertainment and communication services in urban areas and the increasing adoption of utility-driven services in rural areas. The adoption of smart phones, development of new applications, digitization of content, and enormous volume of user-generated content are creating an environment that not only impacts service requirements but may also re-shape business models of service providers. With Web 2.0 (social networking, microblogging) technologies gaining popularity and the youth demographic keen on adopting smartphones, MVAS is expected to emerge as the key differentiating factor.
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Location

Venue: Le Meridien New Delhi
Address: Hotel Le Meridien, Janpath, New Delhi, India
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