Стратегия голубого океана

Moscow, Russia 20 21 October / 2012

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About the training

The training center offers you a new product on the market, vocational training - training in innovative methods - "The strategic breakthrough or how to apply the strategy of" blue ocean "for his company." This strategy has achieved leadership and bring to market new products to such companies as Apple, Circus Du Soleil, Nokia, Samsung, LG and many others.

Features of the training

  • Uniqueness. Training conducted a top manager and managing partner of Telecomika (Ludmila Neborsky).
  • Individual approach and support after the training. Each participant after the training will have the opportunity to work individually and complexity issues in solving applications for project management, business development, etc. on the individual coaching sessions. It also provides support for posttreningovaya for a month in the mode of question \ answer by e-mail.
  • Applied orientation training. The training is aimed at to work out their knowledge in practice, provided 30% theory and 70% practical exercises and business cases.

The target audience of the training

  • Employees of the organization that is planning to make any changes: strategic or organizational nature, displaying a new or modifying existing products, expand its customer base, open new areas of activity, etc.
  • Heads of departments, entrepreneurs interested in opening new businesses or develop existing ones, bringing them to a new level
  • HR-specialists who are involved in the program of changes in the company, both strategic and organizational
  • To all who are interested in the process of building the strategy and who wants to learn how it works.

The list of business objectives, which are aimed at addressing the training:

  • creation of a new product (service) or the development of new business in a highly competitive;
  • increase in sales volume and profitability of product (service), its refinement and repositioning in a competitive market;
  • formation of a new development strategy of the company or business;
  • organizational changes within the company.

After passing the training, participants will:

  • master the tools of the "blue ocean" and will be able to apply them independently in their real-world situations;
  • understand how environmental factors affect the choice of the product by consumers;
  • able to identify where their company is now and what you can do to move into the category of companies that work on the strategy of "blue ocean";
  • practice skills to find new opportunities to generate demand among consumers;
  • able to overcome organizational obstacles in the company during the implementation of the updated or new strategies, launching a new product or service.

Methods of work with the audience

  • The training is based on sequential elaboration of the methodology and tools for the strategy of "blue ocean" and working out the practical business cases. During the training, all participants involved in the elaboration of the theory into practice, and the resulting information. Each Party shall, within two days to take part in the development of the business project, prepared by the trainer.
  • After training, each participant will be given the opportunity to hour and a half three individual sessions with professional business coaches, where the participant will be able to more deeply and personally work through issues to resolve their problems.
  • The training is also provided for the participants of online support manager for a month after undergoing training in the format of the question \ answer by e-mail.

Date and place:

  • 15-16 June 2012
  • World Trade Center

Cost of participation:

  • The cost of participation in the program for corporate customers - 26,000 p. + VAT
  • The cost of participation in the program for individuals - 26 000 p.

The price includes:

  • 2-day training
  • 3 individual coaching sessions c business coach
  • lunches, coffee breaks
  • Handout
  • the possibility of on-line support for all participants of the training in the form of asking questions and getting answers from the trainer after the training


  • learningwtc@wtcmoscow.ru
  • +7 495 967-08-08
  • +7 495 967-08-80
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Venue: WTC Moscow
Address: Krasnopresnenskaya naberezhnaya, 12, Moscow, Russia
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