Asia Television Forum (ATF)

Singapore, Singapore 5 7 December / 2012

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About the trade show

The 12th edition of Asia Television Forum (ATF) was held from 8 to 10 December in Singapore. The region's leading content market closed with a total of US$149.23 million worth of deals, representing a 68% increase over the previous edition.

A total of 2862 attendees were present at ATF, the highest number the market has welcomed since it started in 2000. Over three industrious days, the market brought together more than 850 companies from over 53 countries. Of special note was an overall 15% increase in the number of participating companies, a sign of the region's burgeoning content market. The market growth spearheaded by the economic recovery is especially significant as ATF continues to be a crucial integrator for Asia on a global platform. It is also in this aspect that ATF is representative of Asia's rising position in the world content market.

"It is heartening and very encouraging to see more and more companies joining our market," said Michelle Lim, Managing Director, Reed Exhibitions, Singapore & Malaysia. "This year, we saw record numbers of 187 new sellers and 156 new buyers, a sign that ATF is garnering more attention, and is gaining importance and strength in the industry."

These announcements reinforce the regional significance and global importance of ATF. ATF 2010 marks its entry into its second decade with greater heights amidst a bigger market setting. This aligns well with the ATF theme of ‘Above and Beyond'. Buyers from various regions were happy with the representation of content and and sellers were satisfied with the quality of buyers present. In essence, the market was dynamic and bustling with meetings and networking sessions.

The ATF 2010 Conference featured five engaging sessions - Animation Panel, Animation SuperPitch, 3D TV Seminar, Music Panel, and a Licensing in Asia Panel. In all, the conference had an illustrious feature of 24 speakers from around the region.

The 2010 edition of the Asia Television Forum ended on a high note, and committed exhibitors have already pre-booked 70% of the showfloor for ATF 2012, which will be held from 30 November to 2 December 2012.

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Venue: Marina Bay Sands Expo & Convention Center
Address: Bayfront Ave Singapore 018970
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