Personalized Medicine

Washington, United States 19 21 September / 2012

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About the trade show

The increased emphasis on personalized therapy has affected the entire process of drug discovery, development and marketing. Pharmaceutical companies must adjust their strategies, starting from target identification to validation, clinical trials, approval processes, and marketing in order to fit into the new concept. Successful collaboration with diagnostics partners has become a cornerstone in the efforts to bring to the market tailored and targeted therapies, with companion tests helping to match the right drug to the right patient. The process of acceptance of the personalized medicine concept is being fueled by strong FDA endorsement, as well as an increasing demand from insurance companies for evidence of efficacy to support reimbursement decisions.  The third annual Personalized Medicine conference will present solutions and case studies for successful implementation of personalized medicine principles throughout the entire process of bringing a safe and effective drug to the market.

The topics to be covered include but are not limited to:

  • Solutions for successful Pharma–Diagnostics collaboration
  • Alliance management
  • Biomarker-driven drug and diagnostics development
  • From biomarkers in clinical trials to companion diagnostics
  • Acceptance and adoption of personalized medicine principles by practicing clinicians
  • Regulatory and reimbursement issues
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Venue: Renaissance Washington
Address: 999 Ninth Street NW, Washington, United States
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