Madrid, Spain 30 August 1 September / 2012

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About the trade show

This last edition of SIMM, in addition to featuring a larger number of participating companies (755 brands, a 16.5% increase compared to the last edition) and trade visitors, was also characterised by its intense trade activity, which remained stable throughout the fair's three-day duration. This much is confirmed by brands such as Strenaand Derhy, both of which have stated that they achieved excellent results regarding their numbers of visitors, new clients and volume of orders, in spite of their initially unoptimistic expectations, based on the current economic climate in Spain. Other brands such as Divina Providencia and Scripta were also pleasantly surprised by their first-time participation at SIMM, where they were able to establish new and important trade contacts.

On this occasion, swimwear fashion exhibitors enjoyed their own space at SIMM, including brands such as Phax and Tartaruga, who also recognised that they had fulfilled their expectations way beyond their -initial forecasts,-in spite of the fact that the fair is not exclusively devoted to swimwear items. In this respect, Patricia Chao, the designer at Tartaruga, stated that the company had increased its orders by 50%.

For their part, the new designers who came together within the EL EGO Area also declared that they were highly satisfied with the results they managed to achieve at the event. In this sense, we might mention Eva Sánchez, from the firm, Vintage Waves,, the designer, Sara Coleman, and María José Marín from We are Knitters. These three designers confirmed the fact that EL EGO is an effective forum for launching new brands, enabling them to present their collections to buyers who would otherwise be inaccessible to them without their participation at SIMM. 

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Address: Madrid, Spain
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