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About the trade show
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In 2011 the DREMA and FURNICA fairs were attended by nearly 800 companies: suppliers of the wood and furniture industries, showcasing their products on the exhibition area of 35,000 m2. This extensive and diversified offer attracted over 21,000 professionals from Poland and abroad. These statistics are comparable with those from the previous year's edition of DREMA and FURNICA fairs.
The highlight of the FURNICA fair held at the same time was the Charm of Detail: Colours of Relaxation exhibition, featuring speeches of experts in the field of design and colour psychology. The lectures and workshops by Zuzanna Skalska, a trend watcher from VanBerlo Strategy + Design, a Dutch agency, were devoted to colour perception and its awareness by consumers. Speeches by Marek Borowiński touched upon the usage of colours in sales strategy as a psychological factor that determines product choice to a great extent.