China International Gold, Jewellery & Gem Fair

From the same team that brings you the world 's number one fine jewellery event comes yet another Show that 's sure to establish itself as a must-not-miss event for jewellery connoisseurs: Treasures Guangzhou. Organised by UBM Asia - organiser of the industry leading September Hong Kong Jewellery & Gem Show - Treasures Guangzhou will debut on 16 June 2012 and will run until 18 June at the Guangzhou Jinhan Exhibition Centre. The Show is dedicated to jewellery collectors, high-end consumers and local Chinese retailers, a group that is growing in number and increasing in sophistication in jewellery preferences.

The rapidly growing middle class in China is producing a generation of people eager to enjoy a better lifestyle by snapping up luxury goods, including jewellery. In 2009, China's total consumption of luxury goods increased to US$9.4 billion, accounting for 27.5% of the global demand, outstripping the United States and making China the world's second biggest luxury consumer market, according to the World Luxury Association. The association forecasts China's luxury consumption to grow further and reach US$14.6 billion by 2015,making it the world 's number one consumer of luxury goods.

Chinese consumers who pursue a quality lifestyle aspire for products of high value; as such, exquisite jewellery sets are expected to be among their prime choices. To tap the purchasing power of this growing class of increasingly sophisticated group of jewellery consumers, local Chinese fine jewellery retailers are encouraged to source luxurious
jewellery collections with unique designs from jewellers worldwide.

Under the new concept, Treasures Guangzhou provides consumers,collectors and high-end jewellery retailers with unmatched opportunity to buy luxurious jewellery, including jewellery sets with rare diamonds,lustrous pearls, bejewelled watches, antique and estate jewellery,exclusive one-offs and other jewellery collections with cutting-edge designs of highest quality from esteemed jewellery companies from around the world.