MADWORLD

London, United Kingdom 17 18 October / 2012

For Visitors

Get entrance ticket to the trade show in advance. Choose the number of tickets, fill in a form and get them to your email.

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Unfortunately, we ran out of tickets and sincerely apologise for the inconvenience. But we have exhibitions you might like to attend.

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This is a past event.

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About the trade show

Mobile Marketing is growing exponentially and advertisers can no longer afford to ignore this medium as a way to reach customers.

With a range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be complicated and marketers need guidance on how to incorporate mobile into their digital planning and how to successfully launch mobile ad campaigns.

Brands around the world have seen the success of mobile ad campaigns. However it is not as easy as simply replicating their online advertising strategy. Due to the size and constraints of mobile, this advertising has to be simpler and more concise, so marketers must change their strategies.

Most recently we have seen the development of the in-app advertising market. Studies have shown that people are being very receptive to this medium as long as they remain in the app when they've clicked on the ad. The future of advertising, particularly on mobile, will be about keeping people within the destination that they started in, and making the product or ad a part of that story and environment. This is certainly a challenge for advertising, but a welcome one.

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Location

Venue: ExCeL
Address: 1 Western Gateway, London, United Kingdom
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