Communication Officers’ Masterclass

Canberra, Australia 19 21 June / 2012

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About the seminar

Updating Skills to Manage Emerging Risks and Opportunities in a Changing Media Word and Complex Stakeholder Economy This Communication Officers’ Masterclass consists of three distinct Masterclass Days that can be taken in any combination, either in one continuous package or as individual components. It is focused on enhancing participant’s analytical planning and capacity skills to maintain Public Sector reputation and image particularly in a Social Media paradigm. This Masterclass is a must attend for career focused Communication professionals seeking to further enhance their skills. To download the brochure - MODULE ONE: Managing Increased Public and Stakeholder Expectations in Future Trend Scenarios EXPERT FACILITATOR: Jean Shannon Managing Director Jean Shannon & Associates Pty Ltd • Identifying Trends in Communications and Stakeholder Expectations in a New Media World • Prioritising Change to Frameworks to Mitigate Impact on Culture, Skills and Budget • Outlining Tools, Resources, Techniques to Facilitate Change MODULE TWO: Developing Strategies for Crisis Prevention and Reputation Protection in a Social Media World EXPERT FACILITATOR: Dr Tony Jaques Managing Director Issue Outcomes Pty Ltd • Asking Good Questions and Facilitating Stakeholder Consultations • Identifying Tools and Techniques to Avoid Risk of a Damaged Reputation • Moving from Reactive to Proactive Public Relations Frameworks and Make a Real Difference MODULE THREE: Evaluating and Managing Media and Communication Risks within a Complex Real-Time Environment EXPERT FACILITATOR: Allan Briggs Managing Director Allan Briggs Communications • Identifying Connectivity, Capability and Confidence Risk in a Digital Economy • Preparing for Risk Management and Mitigation… How will We Know We’ve got it Right? • Performing Crisis Management In An Ever Changing Communication Environment 
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Address: Canberra, Australia
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