Why Do Expos Work?30 September 2011
Many would have argued that with the rise of internet marketing more traditional ways of communicating your brand, such as through expos, would become less important. In fact, the opposite is the case; in the modern context exhibitions work, and are still a highly lucrative ways to promote your brand or business.
There are lots of reasons for this. For instance, clients prefer to buy into brands that have a human face. This can be difficult to achieve using digital or even print media, and so there is still a place for more traditional, human led forms of marketing.
Trade shows are very “human led.” Whilst they are used to showcase products, they are also about networking, product demonstrations and, of course, sales. Each of these three aspects of an expo requires people power, and can only be achieved in the context of a convention.
For customers or clients, the relatively intimate setting of an expo creates oppourtunity. You can really get a sense of a product, brand or business in an exhibition setting, which is often geared to showcase how products work etc.
However, perhaps even beyond products and brands, at an expo you can meet people. The power of networking is growing exponentially, and one need only look at the trend for online networking for proof of this.
In an expo networking is natural. And by networking you will be able to reach new customers, do more business and sell more products. All of this would be impossible without expos.
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